In chapter 5 we are told the four P's-product, price, place, and production. Product is what you are selling. When selling your product it is good to focus on your brand and build it up. One way is by using price. There are numerous ways to do pricing but it's best to not over or under value your product. Location is also key to making your product or service successful. Keep your business in a location that is optimal for it's selling. Chapter 6 is all about selling the product. When marketing it's best to use electronic mail, blogs, and newsgroups. In selling of the product, focus on your customer. It's hard to sell products if you have no customer base.
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